MacGregor-ART
Art Prints, Cards and Gifts with a Fine Sense of Fun
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Art biz - showcasing my images

8/19/2020

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Art is a lot of things, but for working artists it has to be a business, with the organization and attention to non-artistic details that that implies. Being creative about the business as well as the art is the challenge and, if done right, kind of fun. I've been updating my online shops so thought to share one aspect of my process and ideas - posting images. Because of the pandemic there is little chance for face-to-face sales so online business is very important. I'll include my shop links at the end.
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My main business is prints and cards from my original artwork, all starting with freehand drawing, so images are of prime importance. I sell my archival fine art prints with pride and need to assure my customers that they will be a long-lasting pleasure - getting that quality across is essential. I post straightforward images, alone and with simple frames (below), but it helps to show how they can look in a home environment. I don't have to create the environments - great templates with clean, contemporary options are available for purchase.
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My signature is a loose, fresh, somewhat whimsical style that pairs line drawing with colorful freehand digital color. By including environments I can show how well my designs work to liven up and complement a home. When people purchase my prints for themselves and as gifts it allows them to imagine how they'll look framed and in place. I've posted a gallery of 'environment' images below - I'd love your comments and suggestions. Which work best, what do you like, what's not working?
Shop my secure sites (and watch for updates)
www.macgregor-art.com
www.etsy.com/shop/MacGregorArt
www.etsy.com/shop/LinesandPlaces
shop.macgregor-art.com (Shopify)
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    Marilyn MacGregor

    Artist/Designer/Illustrator - Drawing is my way to see and think about life in all its dimensions, color, meanings, and pleasures
    Travels with a sketchbook, illustrations with spirit and a bit of whimsy

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